Positioning Generator

Come up with positioning for marketing tailored to your product. Product description, personas and
differentiators, Bash gets you started in seconds.

Try these URLs
Bash
Slack
Apple Vision Pro
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Positioning Examples

Want to see marketing positioning analysis examples? View marketing positioning statements for Bash, Slack, and the Apple Vision Pro.

Positioning marketing & more in seconds

Understand the market position of any product in seconds
Dive deeper into competitive market positioning with AI
Use positioning knowledge to improve GTM materials, sales docs, and more
Documentation

Competitive Market Position

The Positioning Generator extracts key information from your sources and extracts digital marketing positioning insights in seconds:

  • Beat the blank page: Share a URL of any product or brand page and define market positioning with the power of AI.
  • Add and Edit: Use Bash to fine tune your marketing positioning statement, keep it up to date or use it to add additional information to it.
  • Share your insights: Share your marketing positioning analysis with your team and use Bash to ask questions, copy, and repurpose your work.

How to use the positioning generator

Using the AI positioning generator is easy:

  1. Share your URL: Pick a webpage or product information link and share it with Bash.
  2. Personalize the output: Bash enables you to personalize the output by tone, role, persona, audience and 13+ languages. .
  3. Share or document: information can be shared in topics which are QA’able. That way you can ask the positioning generator more in-depth questions and insights.

It can happen that a third-party website blocks the positioning generator from working with the URL. If this happens we have a Chrome Plugin that is often still able to summarize the page for you.

Why use our positioning generator?

Positioning is key in marketing. Understand new competitor product pages or fine tune the positioning of your own products with a dedicated positioning generator.

Clarify your target market


Define who your ideal customers are to ensure you tailor your marketing efforts to those who get the most value out of your product.

Differentiate your brand


Learn what sets your brand apart from competitors by understanding the positioning of products in your industry.

Guide marketing strategies


A clear positioning statement serves as a roadmap for creating marketing materials that consistently reflect your brand's message and values.

Improve internal alignment


Ensure that everyone in your organization understands the competitive market position, brand direction and organizational goals for more cohesive and effective work.

Facilitate brand consistency


Consistent positioning marketing across all platforms and interactions helps build a strong, recognizable brand that resonates with consumers.

Frequently Asked Questions

What type of information can I feed Bash to write positioning statements?

Bash can create positioning statements based on any webpage or URL through the tool. Once you login to Bash you can also use documents, conversations, and other information.

Can I customize the output from the positioning generator?

Yes, the positioning statement generator from Bash lets you customize the output by tone, audience, persona, and language to ensure the output is in line with your target audience.

What if Bash can't get a page?

Bash offers an alternative Chrome Plugin that might still be able to fetch the content for you.

Why should I use Bash to explain market positioning?

Bash is a great asset to explain market positioning for your own product and to research competitor products because it offers you a first draft.

Once you're past the blank page it becomes easier to fine tune what information you care about and translate insights into a relevant positioning strategy in marketing.

How can I share  positioning statements with team members?

Select "Share" in the top right corner of your topic view.

Is the AI positioning statement generator really free?

Bash offers a freemium plan with 100 credits for new users which will allow you to research the competitive market position of different products. For extensive usage, paid plans are available.

How do I start using the  positioning statement generator?

Simply copy the URL you want to work with and paste it into the box, Bash will do the rest for you!

What is Bash?

Bash is an AI-powered research, writing and reporting platform that also offers a competitive intel tool to make sure you stay ahead in the market.

How do credits work on Bash?

You get 100 free credits and can upgrade to a paid plan to get more credits. The credits are used for different activities on Bash. For instance – writing a new draft, summarizing a document, or transcribing a conversation. The amount of credits you use is dependent on the amount of text you summarize or write or if you're transcribing audio, the length of the conversation.

Some examples:
- Summarizing a 1500 word article is about 6 credits.
- Writing a 750 word blog post based on a 1000 word source article is about 9 credits.
- Turning a 30 min meeting into meeting minutes is about 45 credits.
If you have any further questions reach out to our team support@getbash.com