5 Go-to-Market Strategy Examples of B2B Brands

Standing out and building a strong brand is a tough job for any business. 

A strong go-to-market (GTM) strategy is key to making sure your product or service hits the mark with the right customers. But knowing where to start isn't always clear. 

We’re showcasing 5 go-to-market strategy examples covering B2B brands you probably already know to help you get a better understanding of the framework. 

Bonus! We wrote each strategy with the help of a GTM strategy template that can run with any type of information and be customized by audience, persona, tone of voice, and language. 

Whether you're introducing something new or trying to grow in your current market, these examples and our easy-to-use template will provide you with a straightforward roadmap to understand both your product and competitor options better.

Our SaaS go-to-market strategy examples cover Notion, Buffer, Hubspot, Shopify, and Bash. Let’s get started!

New to the concept of a go-to-market strategy? Check out our starters guide.

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Turn information into a go-to-market strategy in seconds with Bash

✓ Upload documents, share links or video files
✓ Ask AI questions about the data
✓ Apply the go-to-market strategy template

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1. Go-to-market strategy: Notion for small businesses

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Notion reduces folder clutter and the confusion of having multiple document versions, ensuring all resources are readily accessible, which aids in faster self-serviced operations and decision-making.

For this B2B go-to-market strategy example we’re taking the small business use case page to learn more about how Notion positions itself to small teams.

Key takeaways:

1. Notion facilitates comprehensive project management and document storage for teams of all sizes.
2. Features adaptable tools including Gantt and Kanban boards for detailed task management.
3. Streamlines operations by eliminating clutter and version discrepancies in documents.
4. Supports a wide range of functionalities tailored to different team roles, from development to marketing and design.
5. Notion is recognized for its efficiency in enhancing team collaboration, with an option for initial free use.

Go-to-market strategy example generated by Bash

Product-Market Fit

Notion addresses the challenge of scattered team collaboration and project management. It unites projects, wikis, docs, and team knowledge in a single, flexible platform. By doing so, it eliminates messy folders, different document versions, and knowledge silos, streamlining the way teams organize and retrieve crucial information.

Target Audience

• Small to large organizations looking for a comprehensive project management and team collaboration solution.
• Teams experiencing pain points like scattered resources, inefficient project tracking, and poor knowledge sharing.
• Individuals and teams willing to invest in a solution that improves productivity, team alignment, and centralized knowledge management.

Competition and Demand

Competitors include project management and collaboration tools like Trello, Asana, and Slack. However, the demand remains high for an integrated solution that combines these aspects seamlessly in one platform. Unlike many competitors specializing in specific areas (task management, messaging), Notion offers a broad range of functionalities, distinguishing itself amidst the need for comprehensive, all-in-one solutions.

Distribution

Notion is distributed through a web platform and mobile applications, allowing users to work seamlessly across devices. Additionally, its freemium model invites users to try the platform before committing to a subscription, increasing its accessibility and user adoption.

Messaging

For teams overwhelmed by disorganized files and inefficient collaboration, Notion is the beacon of order and productivity. It provides a unified workspace where you can house all your projects, documents, and team communications, simplifying information retrieval, and enhancing team coordination. Say goodbye to the clutter of multiple apps and embrace the clarity Notion brings to your work.

Positioning Statement

For teams grappling with scattered data and disjointed collaboration, Notion is a unified workspace platform that brings order, clarity, and alignment. Unlike isolated tools that offer piecemeal solutions, Notion centralizes projects, documents, and collaboration, transforming the way teams work together and maintain productivity.

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Ask Bash about this GTM strategy

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2. Buffer for Publishing

Buffer simplifies publishing content by allowing scheduling for different social networks with its user-friendly dashboard. The AI Assistant enhances posts through idea generation, repurposing, rewriting, and translation.

We’ve taken the official Buffer for Publishing web page for this go-to-market strategy example to get a better understanding of their offering and positioning. 

Key takeaways:

1. Buffer simplifies social media management across multiple platforms.
2. Offers AI-assisted content creation and scheduling for efficiency.
3. Facilitates collaboration and brand consistency in content creation.
4. Provides both free and advanced scheduling features, including automatic posting.
5. Supports major social networks, catering to diverse marketing needs.

Go to market strategy example generated by Bash

Product-Market Fit

Buffer simplifies the complex task of managing social media accounts by offering a unified dashboard for planning, scheduling, and analyzing social media posts across multiple platforms. 

It solves the problem of time-consuming manual post planning and inefficiency in managing a cohesive social media strategy.

Target Audience

• Small to medium business owners without dedicated social media teams
• Freelance social media managers needing an efficient tool for handling multiple clients
• Marketing agencies looking for a scalable solution to manage their social media operations

Competition and Demand

While many tools offer social media management, Buffer's unique selling propositions include an intuitive user interface, comprehensive analytics, direct scheduling features, and a collaborative workflow for teams. There's a significant demand for effective social media management tools as businesses of all sizes increasingly rely on social media for marketing and customer engagement.

Distribution

The product will be distributed directly to consumers through our website, offering various subscription plans tailored to different needs. A free trial period will also be available to let potential customers experience the full range of features before committing.

Messaging

"For busy entrepreneurs and social media professionals, Buffer simplifies social media management by automating scheduling and providing actionable insights, letting you focus more on what really matters—engagement and growth."

Positioning Statement

For small to medium businesses and freelance social media managers who need to efficiently manage multiple social media accounts, Buffer is a social media management platform that streamlines scheduling, posting, and analytics across all major online channels.

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Ask Bash about this GTM strategy

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3. HubSpot Sales Hub

Sales Hub by HubSpot consolidates all necessary marketing, sales, customer service, CMS, operations, and commerce tools into one comprehensive platform.

We’ve taken the official product page to understand more about the go-to-market strategy HubSpot is implementing with Sales Hub.

Key takeaways:

1. Sales Hub combines essential tools for marketing, sales, and customer management into one platform.
2. Offers a range of plans from free to premium, accommodating businesses of all sizes.
3. Features include sales engagement, deal management, reporting, payments, and integrations.
4. HubSpot Sales aims to improve sales productivity and customer connections by focusing on quality interactions.
5. Supports users with comprehensive customer service, including free educational resources and integration capabilities.

B2B Go-to-market strategy example generated by Bash

Product-Market Fit

HubSpot Sales Hub addresses the critical need for sales teams to move away from the outdated "do more, sell more" approach by providing a unified solution that focuses on quality interactions, productivity, customer connection, and insightful scaling. This solution solves the problems of stagnated growth, discouraged teams, and unpredictable scaling.

Target Audience

• Sales organizations and teams looking to increase productivity and efficiency
• Businesses seeking a scalable solution to drive customer connections and close deals faster
• Companies requiring a comprehensive view of their sales pipeline and performance analytics
• Sales professionals eager for a streamlined process from prospecting to closing

Competition and Demand

While there are several sales software solutions in the market, Sales Hub distinguishes itself through its integration with HubSpot’s CRM and a wide array of sales tools designed to empower sales teams to be more efficient and effective. The demand for a consolidated, powerful sales platform is evident among the 194,000+ global customers using HubSpot.

Distribution

Sales Hub is distributed directly through HubSpot’s website, ensuring customers receive personalized support and access to extensive resources like HubSpot Academy and customer support teams. Additionally, it integrates seamlessly with over 1,400 tools in HubSpot’s App Marketplace.

Messaging

For sales teams overwhelmed by disjointed tools and unproductive strategies, Sales Hub provides a suite of connected, easy-to-use sales tools that enhance productivity by focusing on quality interactions and customer connections, supported by actionable insights. Essentially, it transforms sales teams from "firefighters" into "surgeons."

Positioning Statement

For sales organizations seeking to enhance productivity and customer connection without increasing headcount, Sales Hub is a sales software that offers a suite of powerful, easy-to-use tools designed to improve the efficiency and effectiveness of sales activities.

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Ask Bash about this GTM strategy

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4. Shopify - Website Builder

Shopify website builder is user-friendly, requiring no coding skills due to its drag-and-drop interface, making it accessible for users ranging from small business owners to large enterprises. 

This example of a go-to-market strategy takes the official webpage that talks more about the Shopify website builder. 

Key takeaways:

1. Shopify's introductory offer is highly affordable, encouraging new users to explore e-commerce.
2. The platform is accessible for beginners, with no coding skills required thanks to its drag-and-drop interface.
3. Shopify provides extensive customization options including themes, apps, and the ability to edit HTML and CSS.
4. It supports both online and in-store sales, integrating various sales channels and POS systems for seamless operation.
5. Shopify ensures security, offers a wide range of educational resources, and provides access to experts for additional support.

SaaS Go-to-market strategy example generated by Bash

Product-Market Fit

Shopify resolves the complex issue of setting up an online store for businesses by offering an all-in-one e-commerce platform, enabling users to create, manage, and scale their stores without needing technical skills. It addresses the need for a secure, user-friendly, and versatile e-commerce solution.

Target Audience

• Small to large-scale business owners looking for an online presence
• Entrepreneurs who desire an easy-to-use platform for launching their e-commerce store
• Businesses needing a scalable solution without significant investment in web development

Competition and Demand

While there are several e-commerce platforms available, Shopify sets itself apart with its extensive features, ease of use, and scalability. It caters to over 1,700,000 stores, indicating a high demand for its services despite the presence of competitors like Wix, BigCommerce, and Magento.

Distribution

Shopify is distributed primarily through its website, enabling immediate access for users to start building their online store. Additionally, Shopify offers a POS system for integrating online and offline sales.

Messaging

For entrepreneurs and business owners who want to launch their online store with ease, Shopify is the e-commerce platform that provides a secure, customizable, and scalable solution, allowing them to focus on growing their business rather than worrying about technical issues.

Positioning Statement

For businesses of all sizes who need an efficient way to launch and scale their online presence, Shopify is an e-commerce platform that offers a comprehensive set of tools for online retail. Unlike competitors, Shopify supports businesses with an easy drag-and-drop interface, extensive app integrations, and 24/7 support, making it the go-to solution for entrepreneurs globally.

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Ask Bash about this GTM strategy

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5. Bash homepage

Next up we’re writing a startup go-to-market strategy example with our app: Bash.

Bash helps marketing and product teams among others by leveraging artificial intelligence to optimize workflow and content creation, enabling users to efficiently gather, analyze, and share information.

The app streamlines the process of document creation using AI-powered templates by turning unstructured data, such as meetings, emails, and reports into actionable insights.

Key takeaways:

1. Bash uses AI to enhance workflow efficiency.
2. Converts unstructured data into actionable documents.
3. Offers support in 14 languages and various file types.
4. Integrates with apps and services via Zapier.
5. Suitable for diverse teams, with freemium and paid plans.

Startup go-to-market strategy example for Bash

Product-Market Fit

Bash is designed to revolutionize the way teams handle their information and communication overload by transforming disparate sources of data into organized, actionable insights. It addresses the problem of managing and digesting large volumes of information from various sources and formats, enabling users to effortlessly turn meetings, articles, emails, reports, and other unstructured information into organized action plans, summaries, and insights.

Target Audience

• Professionals across various industries who deal with the constant influx of information and need a streamlined way to digest and organize it.
• Teams looking for efficient ways to collaborate on information gathered from multiple sources.
• Individuals seeking to increase productivity by reducing the time spent on manual information sorting and organizing.

Competition and Demand

While there are other productivity and information management tools on the market, Bash differentiates itself by integrating AI to process, summarize, and organize information from text, audio, and web sources. This comprehensive capability positions Bash in a unique spot in the market by not just offering storage solutions but intelligent insights as well, addressing the demand for smarter, AI-driven productivity tools.

Distribution

Bash is accessible through the website and a mobile app which enables users to upload files, add web page URLs, or record audio conversations on the go.

Integration with other services and platforms is facilitated through Zapier, broadening its applicability and ease of use in various workflows.

Messaging

For professionals inundated with information chaos, Bash offers a lifeline by sifting through the noise to find those nuggets of actionable insight. Bash converts your disorganized updates, files, and conversations into a neatly organized action plan, saving you time and boosting your productivity.

Positioning Statement

For busy professionals who are overwhelmed by the sheer volume of information they need to process and make actionable, Bash is a productivity tool that streamlines workflows by intelligently organizing information from various sources into actionable insights and plans.

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Ask Bash about this GTM strategy

Turn any source into a go-to-market template with the go-to-market strategy template

We hope these go-to-market strategy examples have given you more insights into the strategic framework. Now it’s time to write your own!

Organize any webpage, product description or conversation into a go-to-market strategy by using this simple workflow.

The go-to-market research generator works in two simple steps: upload your content and select the go-to-market strategy template. 

You can share different types of information with Bash:

• Select information from the Work Feed
• Upload files
• Share a URL of a site or page
• Paste text 
• Transcribe audio or video
• Forward emails or directly receive information in-app

Once you’ve uploaded your source, Bash summarizes it and you can apply the go-to-market strategy template which will restructure your source information into the framework with AI.

Check out the complete walkthrough of how to build a go-to-market strategy in Bash below and write unlimited examples of go-to-market strategy covering any industry, product, or audience.

Expand your research and turn any webpage or source into a SWOT analysis.

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